B2B Discovery: The Real Tips You Need Beyond "Talk to Customers"

📅 Date: May 20, 2025
🕔 Time (CET):

• 17:00 – 17:05 Intros
• 17:05 – 18:00 Presentation and Q&A

🔍 Event Description:
Forget the typical "talk to customers and collect stories" playbook. In the world of B2B product discovery, success doesn't come from silver bullets—it’s about team alignment, long-term trust building, and navigating complexity. This talk will outline the key differences between B2B and B2C discovery, what mindsets are truly effective, and how product professionals can thrive in enterprise environments.

🎙️ Speaker:
(Name not provided — can be updated once available)

📌 Ideal for:

• PMs working on B2B products
• Anyone who wants to go beyond surface-level customer interviews
• Professionals aiming to build scalable discovery practices
• Teams managing complex stakeholder environments

🤝 Organized by Product People:
A mission-driven consultancy that helps companies ship great products faster by acting as interim Product Managers (3–12 months). Product People also hosts engaging community events focused on real-world product strategy, discovery, and delivery.

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• Interested in speaking? Email [email protected]