Online Seminar: Conceptual Thinking in Advertising Design

🗓 Date: May 20, 2025 (Tuesday)
🕖 Time: 19:00 (EET)
💻 Format: Online & Free
🔗 Watch here: creative.softuni.bg

🎨 About the Seminar:

❓ What separates a fleeting idea from a strong concept?
 ❓ Why does one ad build a brand while another becomes a cringe-worthy meme?
 ❓ And what’s the designer’s true role in all of this?

This seminar dives into conceptual thinking as a core skill in advertising design. Together, we’ll explore:

• What makes an idea meaningful and impactful
• How to develop concepts that resonate – not just look good
• The difference between art and strategy in commercial design
• Real-life case studies and how to avoid visual clichés

📌 Perfect for junior designers entering advertising, as well as experienced creatives from other design fields looking to level up their conceptual skills.

👩‍💼 About the Speaker – Hrista Tomova

Hrista is an Art Director with 6+ years of experience in top-tier advertising. Her work has been awarded by FARA, Effie, and Golden Drum. She’s a two-time winner of the Young Lions Digital Bulgaria competition and part of the only Bulgarian team ever nominated in the Digital category at Cannes Lions.

She believes great design starts with great thinking—and she’s ready to show you how.

📣 Join the seminar and discover how to turn strong ideas into powerful visual storytelling that makes brands unforgettable.